I worked with our client Carter’s to source parenting influencers from all over the United States to help spread awareness of the newly launched Carter’s KID line, in sizes all the way up to 14! Influencers shared their favorite back-to-school styles and how excited they were to keep their kids in the soft, comfy Carter’s styles for even longer across a series of blog posts and social shares. Ten influencers also attended and produced social coverage of a media event in New York, helping to amplify buzz around that event!
Agency partners: Everywhere Agency, Swift Agency, LPR
27.5 million impressions generated
4.5% campaign engagement rate
220+ beautiful and diverse UGC generated