GEORGIA GIVES DAY

Oversaw a fundraising campaign focused upon veterans during the month leading up to Georgia Gives Day, a day encouraging all Georgians to give to their favorite nonprofits.

Strategy, copy, event production, video production, photography: Trisha Pintavorn
Graphic design: Justin Biggs

Outcomes:

  • 57% increase in the number of donors from previous year.
  • Over $6,000 raised for one veteran homeowner's repair project. 
  • 400% return on investment.

 

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Email Marketing

Used crisis and urgent messaging ("Time is running out," "We need you," etc.) in order to encourage donors to give. E-mail campaign contributed to 46% of our unique donors and 60% of our revenue.

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Social Media

Provided updates to fundraising totals and linked to veteran stories.

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Event Marketing

Hosted a TopGolf event on Georgia Gives Day for all donors who gave above $50, bridging online giving with offline engagement.