GEORGIA GIVES DAY
Oversaw a fundraising campaign focused upon veterans during the month leading up to Georgia Gives Day, a day encouraging all Georgians to give to their favorite nonprofits.
Strategy, copy, event production, video production, photography: Trisha Pintavorn
Graphic design: Justin Biggs
- 57% increase in the number of donors from previous year.
- Over $6,000 raised for one veteran homeowner's repair project.
- 400% return on investment.
Used crisis and urgent messaging ("Time is running out," "We need you," etc.) in order to encourage donors to give. E-mail campaign contributed to 46% of our unique donors and 60% of our revenue.
Provided updates to fundraising totals and linked to veteran stories.
Hosted a TopGolf event on Georgia Gives Day for all donors who gave above $50, bridging online giving with offline engagement.